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Learn how to accelerate your business

FEBRUARY 24-25, 2025


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Get a glimpse of what awaits you from our extraordinary lineup of speakers!

Jody Underhill | Rapid Hire Pro

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The Speakers

Prepare to be inspired, enlightened, and empowered by an exceptional lineup of industry trailblazers.


Our mastermind speakers bring an insider's perspective to the forefront, offering a deep dive into the strategies that have propelled them to the top.

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Joshua Broad 

Real Help Decorative Concrete

Josh graduated High School and started Real Help Concrete with Jon Herod's help at 18. Al, Josh’s grandfather, laid the solid foundation for him and the rest of his family to get into the concrete business. The Broad name has been associated with concrete in the Buffalo area for the past 60 years, and Josh intends to make it another 60 years.


Today Josh has shared his knowledge at the World of Concrete, Deco Crete Live, and has taught hundreds of business owners how to grow a company. Josh’s expertise ranges from flatwork, stamped work, staining, and overlays to coaching business owners. 

Danny Barrera 

Concrete Marketing Crew

Danny is the CEO of Concrete Marketing Crew which specialize in helping concrete and coatings business with marketing, social media and website development. Danny is a man of many trades. After growing up around his fathers concrete business, Danny knew he wanted to give back to this amazing industry.


Over the years Danny has built the leading marketing firm in the concrete and coatings industry. Today danny teaches thousands of small businesses how to effectively market their companies to be successful in every market. Danny and his wife Maddy are very generous people who are always giving back to the community in multiple ways.

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Pete Johnson 

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Valence Protective Coatings

With over 18 years in the coatings industry, Pete has been at the forefront of many things. As the first person to help innovate and install a pure polyurea system, owning his own installation company and helping start and build multiple chemical distribution companies, Pete has seen it all.


Pete is well known for his in-depth, hands-on training classes and coaching businesses on crew efficiency and leadership. With over a few thousand people who have been trained by Pete, he has made his name as a leader and pioneer in the industry.

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Isaiah Pride

Wicked Kolors

Isaiah and his team have taken Wicked Kolors to new levels not seen in our industry. Starting in 2015 and now with multiple locations in multiple states, Isaiah is a pioneer in our industry with new and creative ways to install mixed media that we have never seen before.


Today Isaiah Pride is well known for his training in epoxy, overlays, and mixed media all over the country. From concept to creation the Wiked Kolors team led by Isaiah will teach you exactly what it takes to be a successful mixed media business owner.

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Blankenship Polished Concrete Services

With 16 years of hands-on industry experience, Justin’s journey spans from laborer to authority in decorative concrete, epoxy coatings, and polished floors. He’s recognized for over a decade as a Field Operations Manager, directing large-scale commercial concrete polishing projects.


In the last five years, Justin has grown Blankenship Polished Concrete Services into a 5-star company serving Metro Atlanta and the Southeast. Their diverse service range distinguishes them locally.


As administrator of the industry Facebook group, “BADASS CONCRETE POLISHERS & DECORATIVE CONCRETE MASTERS,” with 12.5k members extending across field professionals to manufacturers, providing insights, guidance, and support.


Justin leads by helping others navigate the complexities of the concrete and coatings sector toward success.

Marko Sipila


Marko Sipila is the CEO & Founder of CoatingLaunch. He's know for his success in scaling concrete coating and epoxy businesses. 

He started his very own concrete coating business in Arizona called Allstate Concrete Coatings back a few years ago and scaled to $1.2M/yr quickly. He has helped 125+ Concrete Coating Businesses scale by 150% in yearly revenue. 

As Founder of CoatingLaunch, he has grown the business from the beginning to working with 125+ concrete coating businesses generating over $25M in revenue for his clients.

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Justin Blankenship

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Victor Rancour

Profit Rocket Group

Victor Rancour is the CEO of the Profit Rocket Group. He’s known for his knack for his starting and scaling companies, he started Absolute Airflow in Southern California in 2018 and has scaled it to over 50 million dollars of residential replacement and service with over 100 employees. He was Voted HVACR Magazine's Top 40 under 40 in 2020.

He first made his way into the HVAC trade in 2015 where he started as an HVAC tech and quickly realized he has a passion for sales. He won AirTime 500’s top-selling tech multiple times and now teaches his in-home sales process to thousands of technicians and salesmen nationally.

His passion for not only growing his own companies but also helping others not have to go through some of the same struggles he did starting out, has led him to create the Profit Rocket Business Blueprint an open network for Business Owners who want to take their company to the Moon.

Jody Underhill

Rapid Hire Pro

Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits by recruiting and retaining A players on their team. 


He has worked with, Darren Hardy, the

publisher of Success Magazine, Winner of Last Comic Standing John Heffron, along with national and international corporations on marketing strategies. 


Jody has blended his unique experience as an Executive Director with a Fortune 250 company and meteoric rise as one of the most sought-after marketing digital strategists for local businesses into a “unique recruiting process” exclusively for the Home Services industry.


As CEO of, he has grown the business from inception to working with 250+ home service companies making over 2200 hires in just 24 months. 

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Heather O’Brien

Strategic Planner, Marketing and Sales Guru

Heather O’Brien started her career in the health field sector, working among elite experts in the field of drug development and physicians.  When her youngest son was born with a rare disease, she became a strong advocate for her son’s rare illness and worked with top physicians, lobbyists, and legislative groups at The HILL to help define the needs of those who are typically underserved.

As her sons matured and the level of health planning for her youngest son became less daunting, Heather could focus on her leadership and product development initiatives with her husband’s patented product, Easycove.


Over the last 8-10 years as President, Heather has helped grow Easycove 3-fold while becoming a Worldwide leader in the coving business for resinous flooring. “Dynamic, Seasoned, Diligent, Driven, and Passionate” are just a few accolades she has received from business partners and associates over the years. She currently focuses on building quality partnerships, developing leadership in others, and guidance on effective communication.

keynote speakers


Bob Harris

Lee Ann Harris

Decorative Concrete Consulting
Principal - Structural Services, Inc.

Decorative Concrete Institute, Inc.

Known worldwide in the decorative concrete industry, Bob’s expertise has taken him many places to share his pioneering ideas and educating others in the field of architectural decorative concrete.


He is also one of the few in the industry that can make a concrete repair not look like a repair.  Bob has presented at the World of Concrete for 25+ consecutive years, World of Concrete in Mexico City for four years, was the Master of Ceremonies at the Con/Expo Con/Agg demo in Las Vegas in March of 2002, participated in various speaking engagements for the Decorative Concrete Council and has conducted training sessions in Canada, the Caribbean, Germany, England, Greece, Indonesia, Ireland, Italy, Mexico, South Africa, Spain, to name a few.

Bob is the author of several books that have sold over 50,000 copies worldwide, including his Guide Series for Stained Interior Concrete Floors; Stamped Concrete; Concrete Overlays and Toppings; and Polished Concrete Floors.  In addition to his own production of educational DVD’s, Bob has produced instructional videos for organizations such as the Portland Cement Association, AGC-Laborers and the Concrete Network.  Bob also has written many articles for Concrete Network, Concrete Decor and Concrete Construction Magazines.

Bob is a third generation concrete finisher and served as recent President of the Decorative Concrete Institute. Bob was affiliated with a large manufacturer of decorative concrete products for nearly a decade, the last part of which he served as the director of product training.  He has also conducted hands-on training seminars in architectural concrete in locations around the world in addition to being an essential part of technical support, research and development.  For many years as an active member of leading industry associations, such as ACI, ASCC and DCC, he contributed to the education and training which has advanced decorative concrete to become an important feature of many modern buildings and concrete landscapes.

Bob also worked as senior superintendent for six years exclusively in Disney theme parks, doing decorative “themed” concrete work with integral color, dry-shake color hardeners, and chemical stains.  Bob personally placed and/or supervised the placement of over three million square feet of decorative concrete, including work for some of the major Disney theme parks in Orlando, Florida.

Bob Harris was among the first to be inducted into the Decorative Concrete Hall of Fame in 2010, in recognition of his achievements, commitment to excellence and innovations that have helped the decorative concrete industry grow.  He is also a committee member of ACI 310, Decorative Concrete.

Lee Ann Harris is the Managing Director / Co-Owner of Decorative Concrete Institute, Inc., established in 2001.


Before this, she worked for a leading Decorative Concrete Manufacturer for four years as Secretary to the Vice President of Sales, and four years as Secretary for the Training, Research and Development, and Sample Department at L.M. Scofield Company.


Shortly after the Decorative Concrete Institute was established, Lee Ann and her husband, Bob Harris, were fortunate to train and install globally in many countries. Some of the applications included Stamped Concrete, Microtopped Floors, Intricate Stained Designed
patterns, Concrete Countertops, Walls, Stencils, and Polished Concrete.

Lee Ann was instrumental in the Bob Harris Guide Collection with over 75,000 books and DVDs being sold Nationally and Internationally. She also helped produce numerous videos for Concrete Network and other trade affiliations posted to Social Media Sites with millions of

Lee Ann’s newest venture includes being elected President and an acting Board Member of the Women’s Association of Concrete Professionals. The WACP provides mentoring,
resources, training, support, and camaraderie with other women, and most importantly to build confidence and empower future women of the industry.

The excitement is building!

We'll be announcing additional

speakers soon.



February 24-25, 2025


Registration & Check-in


Mastermind Starts - First Speaker 


Lunch Break


Keynote Speakers


Closing Remarks


VIP After Party!!

The Venue

Concrete and Coatings Mastermind


Get ready to revolutionize your approach and soar to new heights in the concrete and coatings industry! Join us for an electrifying single-day event that's not just about learning – it's about transforming your sales, marketing, installation strategies, and more.

Date: Monday, February 24-25, 2025

Time: 8:00 am - 5:00 pm

VIP Party: Starts at 6:00 pm

On The Levee
1108 Quaker St.
Dallas, Texas 75207

The Official Hotel of the 
Concrete and Coatings Mastermind


The Dallas Marriott Suites Medical/Market Center hosts the exclusive after-party for the Concrete Coatings Mastermind. Starting at 6 pm, it's the ultimate networking event to elevate your business after a day of intensive learning. Access to this VIP experience requires a VIP ticket purchase

Dallas Marriott Suites Medical/Market Center

2493 North Stemmons Freeway Dallas, Texas 75207

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